Our Story

Black women are the number one consumers of hair care retail, but we are almost entirely absent from ownership. Curly Gurl Luv was born out of a commitment to bridge this gap and create a modern one-stop shop beauty supply store for women with curly, kinky, hair. We represent a new era for curly hair care communities, focusing on inclusivity and celebrating the diverse mosaic of hair and skin textures that make up our unique beauty needs. We are a proud black-owned, family-owned business. Christina Smith and her husband are the co-founders of Curly Gurl Luv. As a Los Angeles native and former special education teacher, Christina is passionate about re-investing in communities of color. Together, they have worked to curate a space designed for us, and by us.